The face is the front part of the human head, bounded from above by the border of the scalp, below — by the corners and the lower edge of the lower jaw, from the sides — by the edges of the branches of the lower jaw and the base of the auricles. The face plays an important function in a person’s life, it is an object by which people recognize and identify each other. There was a situation when during the epidemic people began to wear masks and stopped recognizing each other. But on the other hand, people often do not perceive themselves in photos, they do not like themselves. Reflecting on this topic, I create a series of photos where a person is substituted for the face of another. The shape of the spiral cutting, like a hypnotic spiral, attracts and concentrates attention on the face.